The 808 offers enhanced performance in low light Pureview and advanced image compression, designed to help users share images.
Nokia expects to recover the ground lost to Google and Apple in the mobile market.
However, some have criticized the decision of Nokia to use their own operating system, Symbian, on the device.
Other Nokia smartphones typically run on the Microsoft Windows Phone software.
Symbian, which first appeared in Nokia phones in the 90's, is widely regarded as inferior to the application and media system based on Windows Phone.
"The Nokia 808 Pureview Belle operating system might interfere with its appeal to a wider market, which deserves recognition," said Tony Cripps, principal analyst at Ovum.
"It's a shame that Nokia has not been able to combine the skills of 808 PureView photographic style of the Lumia 900.
"Such a device may well have been the first smartphone to truly deserve the title" superphone "."
"Awesome"
Nokia claims that the 808 sets a "new industry standard" in mobile imaging devices.
"People will inevitably focus on the megapixel sensor 41," said Jo Harlow, Nokia executive vice president of smart devices.
Nokia say that the 808 will establish a "new standard" for the Moving Image
"But the real leap is how the pixels are used to deliver impressive image quality at any resolution and the freedom it offers to choose the story I want to tell."
BBC technology correspondent Rory Cellan-Jones said he hopes that some consumers would be surprised by the choice of the platform.
"Nokia's put this in a Symbian phone, which may seem strange to people," he said.
"It is also very thick, very heavy - but it does take amazing photos."
China, push
Also on the show were the new models range Lumia of the company, including the 610, a cheaper device aimed at a "younger audience".
The company also announced plans to make available Lumia in China "in the coming months."
Nokia Chief Executive, Stephen Elop said that the introduction of camera phone and smartphone entry level were "necessary actions to improve the lot of Nokia".
Once a dominant player in the mobile world, Nokia has struggled to compete in sales of Google and Apple devices have soared in recent years.
Last month Nokia announced it would stop manufacturing mobile phones in Europe, instead of moving to Asia, at a cost of 4,000 jobs.
BBC
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