The 808 offers enhanced performance in low light Pureview and advanced image compression, designed to help users share images.
Nokia expects to recover the ground lost to Google and Apple in the mobile market.
However, some have criticized the decision of Nokia to use their own operating system, Symbian, on the device.
Other Nokia smartphones typically run on the Microsoft Windows Phone software.
Symbian, which first appeared in Nokia phones in the 90's, is widely regarded as inferior to the application and media system based on Windows Phone.
"The Nokia 808 Pureview Belle operating system might interfere with its appeal to a wider market, which deserves recognition," said Tony Cripps, principal analyst at Ovum.
"It's a shame that Nokia has not been able to combine the skills of 808 PureView photographic style of the Lumia 900.
"Such a device may well have been the first smartphone to truly deserve the title" superphone "."
